(k)its©
In response to the increased commercialisation of football, (k)its© strips football shirts of team badges, kit manufacturer and sponsor logos. The series uses the basic design, colours and patterns of the most iconic football shirts as the structural basis for these unique typographic prints. Each design adopts the International Typographic Style principles; minimal layout, asymmetric composition and featuring typography, set solely in Akzidenz Grotesk, as the primary design element.
(k)its© can be purchased at Form & Glory
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