My main roles on this campaign included art-direction on the photoshoot of the first team; briefing both photographer and player; photo-editing, retouching and close cropping of the final shots; and creating the final player composite assets that I then used to create the final layouts for the promotional materials.
My personal highlight was the tour bus wrap. My idea, inspired by the Tokyo Olympic games 'starting blocks' poster shown above, was to capture the players running side on - with the momentum of the bus. The whole idea holistically encapsulates the 'Get Ready' concept.
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