This campaign coincided with the launch of Manchester United's official Twitter page, and later the launches of additional Social Media platforms including Google+ and Instagram. It ensured a consistent call to action for Manchester United across social media.
With the campaign launch came the opportunity to create original graphics and illustrations such as fixture posters, player graphics and infographics.

As the nature of both football and Social Media is very reactive, with the latter presenting a constant turnaround of content and an instant global reach, designing graphics that had to be interesting, clever and ‘retweetable’ in a short space of time represented a real challenge, and a personal highlight for myself
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